Alpha ID's vs Mobile Numbers

When comparing Alphanumeric Sender IDs and mobile numbers for SMS messaging, each option has distinct advantages depending on your goals and context: 

Alphanumeric Sender IDs 

1. Higher Message Deliverability: 

Regulatory Compliance: Alphanumeric Sender IDs often have higher deliverability because they are subject to stringent regulatory processes. Businesses must complete thorough due diligence and registration with telecommunication carriers, ensuring compliance and reducing the risk of messages being flagged as spam. 

Reduced Filtering: In many regions, regulatory bodies have increased efforts to filter out illegitimate messaging. Alphanumeric IDs help circumvent some of these filters because they are registered and verified, thus improving the chances of successful message delivery. 

2. Improved Brand Recognition: 

Brand Visibility: With an Alphanumeric Sender ID, your company’s name or brand is visible to the recipient with every message. This consistency enhances brand recognition and reinforces your company’s identity in the recipient's mind. 

Professionalism: A branded Sender ID can enhance the perceived professionalism and legitimacy of your communications, which is particularly important for business communications. 

3. Increased Open Rates: 

Recognition Factor: Recipients are more likely to open messages from recognizable sender IDs. Alphanumeric Sender IDs allow for immediate recognition, making it easier for recipients to identify and trust the sender, which can increase open rates by up to 80%. 

Trust and Security: In an era of increasing spam and fraud, being able to clearly identify the sender as a trusted entity enhances the likelihood that recipients will engage with your messages. 

Mobile Numbers 

1. Universal Accessibility: 

Widespread Use: Mobile numbers are universally understood and accessible, making them a straightforward choice for SMS communication. They do not require the same level of registration or compliance as Alphanumeric Sender IDs. 

Ease of Use: Setting up and using mobile numbers is generally simpler and quicker compared to the registration process for Alphanumeric Sender IDs. 

2. Cost Considerations: 

Potential Cost Savings: Depending on the region and service provider, using mobile numbers might be more cost-effective compared to the potentially higher costs associated with Alphanumeric Sender IDs. 

3. Flexibility: 

Multiple Numbers: Businesses can use multiple mobile numbers for different purposes or campaigns, offering flexibility in managing various communication channels. 

Alphanumeric Sender IDs are ideal for businesses seeking enhanced brand recognition, higher message deliverability, and improved open rates. They are particularly valuable for maintaining a professional image and ensuring messages are immediately recognizable and trustworthy. 

Mobile Numbers offer simplicity and universal accessibility, making them suitable for straightforward communications where brand visibility is less critical. They can be more cost-effective but may not provide the same level of recognition or compliance benefits as Alphanumeric Sender IDs. 

Ultimately, the choice between Alphanumeric Sender IDs and mobile numbers should align with your communication objectives, budget, and target audience preferences.  

However, in the case of sending Service or Sales videos via SMS with an embedded link, the fact you have gone to some effort and spent time recording videos for customers the Open Rate is a huge consideration.  

Alpha ID's vs Mobile Numbers, higher deliverability,

Alpha ID's vs Mobile Numbers. Higher Deliverability.